Digital Nature Trails

Overview

Description

Winterbourne and Frome Valley Environmental Group (WEG) is a community action group in South Gloucestershire (UK). The goal for this project was to design and create a web app that would highlight community natural assets around the Frome Valley River and encourage completion of pre-mapped nature routes.

Tools

  • Figma
  • Miro
  • Adobe Illustrator

Process

  • Project Management
  • User Research
  • Competitor Analysis
  • Personas
  • User Journey Maps
  • Information Architecture
  • Moodboards
  • UI Design

My Role

Throughout this project, I worked as a freelance UX/UI designer. Furthermore, I was also acting as the project manager and my responsibilities included communicating with the client and updating them on the progress, collaborating with the developer to ensure smooth implementation of my designs, and preparing the handover documentation for both the client and the developer.

Research

After the initial conversations with the client, the target audience for the web app has been established. I then conducted the initial user research and competitor analysis. I have summarised the research findings and created three personas along with the user journey maps. 

Persona 1
Persona 1
Persona 2
Persona 2
Persona 3
Persona 3
User Journey Map 1
User Journey Map 1
User Journey Map 2
User Journey Map 2
User Journey Map 3
User Journey Map 3

Design

Moodboard

Wireframes

High-Fidelity Prototype

Additional Links

The design folio for the project can be found on Behance.

The interactive High-Fidelity Figma prototype is available here – Digital Trails.

The final coded web app can be found on the client’s website – Digital Trails.

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